PubNub Blog https://www.pubnub.com en-EN Learn about new PubNub releases, industry trends, and app development tips. The New OTT Battleground: Turning Viewers into Participants https://www.pubnub.com/blog/ott-turning-viewers-into-participants/ At PubNub, we help global OTT and live event platforms turn passive viewers into active participants through real-time engagement, monetization, and optimization at scale. Tue, 01 Apr 2025 06:00:00 GMT https://www.pubnub.com/blog/ott-turning-viewers-into-participants/ Jonas Gray Maximizing Virtual Event ROI https://www.pubnub.com/blog/virtual-event-roi/ Maximize virtual event ROI by balancing costs, engagement, and measurable outcomes. Use key metrics to drive growth, boost attendance, and enhance revenue Mon, 03 Mar 2025 23:00:00 GMT https://www.pubnub.com/blog/virtual-event-roi/ Michael Carroll Optimize Fan Engagement with Real-Time Sentiment Analysis https://www.pubnub.com/blog/how-to-optimize-fan-engagement-with-real-time-sentiment-analysis/ Real-time sentiment analysis can transform fan engagement when watching sports, media, or live entertainment Mon, 17 Feb 2025 13:00:00 GMT https://www.pubnub.com/blog/how-to-optimize-fan-engagement-with-real-time-sentiment-analysis/ Stephen Blum Monitor Engagement with the User Behavior Dashboard https://www.pubnub.com/blog/monitor-engagement-with-the-user-behavior-dashboard/ The User Behavior dashboard gives you a better understanding of how long users engage with your content, either actively or passively Wed, 27 Mar 2024 12:33:00 GMT https://www.pubnub.com/blog/monitor-engagement-with-the-user-behavior-dashboard/ Darryn Campbell